Sunday, May 13, 2007

First Full-Frontal Nudity Ad in Britain


A skincare company has seen its sales jump 500% after a 60 second television commercial aired in Britain showing both male and female full-frontal nudity. The owner, 38 year-old Janet Gardiner, appears completely nude in the "Nothing to Hide" campaign. Check the video out here.

(Note: this post had to be modified. Originally I used a link to this video on YouTube, and naturally they deleted it because it was "inappropriate". I applaud Elave for being brave enough to create such an ad, and obviously the British are a bit more accepting of human nudity than the Americans. While the ad is commercial in nature and uses only highly attractive models, it is a big step forward in normalizing the human body.)

8 comments:

Elton said...

Sounds like what people would do. Pulling it for being inappropriate. I think it's great, though! They should do ads like that here in the U.S. But the FCC . . .

Anonymous said...

It's been deleted already.
People should use other video sharing sites when nudity appears. I think metacafe has no problemas with nudity, even if they may classify it as "18+"

Anonymous said...

http://www.elave.ie/nothing-to-hide/high.php

JohnO said...

{sigh} The version at the above link is already "not available."

JohnO said...

Here is a link to the advertiser's site where the full commercial is available to view.

http://www.nothing-to-hide.co.uk/

Anonymous said...

Hmm, the owner appears completely nude, well... behind a table, a laptop and her hair hanging down that is.
She does not show more than when wearing a T-shirt.
But, I like the idea, although they try to add "nerve" to an ad using nakedness. They use it in a non-sexual context and therefore normalize nakedness; People does not neccesary have to have sex (or even flirt) just because they are naked.

Anonymous said...

www.elave.co.uk/nothing-to-hide/high.flv

is the direct link to the video to download it

Doug T. said...

They fact that they are doing it is just simply excellent.