Jim Beam On the Rocks

A Jim Beam whiskey ad featuring Swedish models in string bikinis being ogled by a peeping Tom is coming under fire.

The Australian Drug Foundation and VicHealth will make complaints against the ad, claiming it trivialises the criminal act of stalking, objectifies women and links sex to alcohol - a breach of the industry's own self-regulated advertising code.

Parliamentary Secretary for Health Senator Jan McLucas told The Age the ad was unacceptable. She hinted at regulatory change. "Generating cheap controversy with this type of ad is the kind of tactic some companies resort to in an attempt to get more for their advertising spend."

Hmmm...trivializing crime, objectifying women, and linking sex to alcohol...sounds like a typical night of American network television!

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