Friday, January 19, 2007

The Incredible Shrinking Woman

No, not Lily Tomlin, but the "image" of woman as dictated by the fashion industry. The Washington Post has a must-read article (free registration required) on the sad situation, exposing the Council of Fashion Designers of America six-point plan for reform as being nothing but a corporate sham.
The last thing an industry as creative and adventurous as fashion needs is for heavy-handed bureaucrats or zealous activists to step in and try to dictate the size and shape of the models who walk the runways and appear in fashion magazines. But if models continue to look like cadavers, that may be inevitable.
The "plan" includes such absurd guidelines as "provide healthy snacks" and "no smoking or alcohol backstage". These are just band-aids on the primary problem, which is the industry's demand for emaciated models.
Runway samples for womenswear -- and menswear -- are substantially smaller than they once were. If a size 6 was once the standard, it is now more like a size 2 or even 0. For menswear, the standard was once about a 40 regular, but it has shifted to a 38. The silhouettes are even narrower in Europe. Any woman who has ever been to a trunk show and tried to slip into runway samples knows they can be the size of children's clothes.
All of this insane marketing of skeletal human bodies further erodes upon the concept of normal body image, and creates impossible expectations of what we should all be seeing when we look in the mirror.
The industry needs to think of models as women -- not as girls, mannequins, coat hangers or any of the other terms typically used to describe them. Think of them as women, and perhaps that's what they'll more often resemble.
Fat chance.

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